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Case study 04 · AI & thought leadership
In development

The AI-Powered Strategy
for Consulting

A practitioner guide to redesigning consulting work and building the enabling system for the age of AI

A research and writing project exploring how AI is changing strategy consulting, where it can create practical business value, and what firms need to redesign around it.

Format
Practitioner book
Category
AI strategy · Consulting · Research · Writing
01 · Why I started it

From observation to research

I saw AI changing consulting through my own work, conversations with other consultants and interactions with clients.

I started researching
01Consulting-firm publications
02Harvard Business Review
03Academic research
04Practitioner perspectives

What stood out to me was a gap between broad discussion of AI and practical guidance on how consulting work itself needs to change. That led to the decision to develop a practitioner-oriented book.

02 · The question

What does AI actually change in consulting?

01WorkWhich consulting activities and workflows can AI augment, redesign or automate?
02ValueWhere does AI create meaningful value rather than simply faster output?
03Enabling systemWhat data, technology, governance and operating-model foundations are required?
04AdoptionHow do firms turn experimentation into repeatable ways of working and measurable value?
03 · My role

Author and project lead

I own
Set the direction
Curate the sources
Define the structure
Make the final decisions
AI supports me as

Researcher

Editor

Sparring partner

Designer

AI accelerates the process; I own the judgement, argument and final content.

04 · Research and creation process

Four steps

ResearchLinkedInSubstackBook
01

Research

Review industry reports, consulting publications, HBR, academic research and practitioner perspectives.

02

Synthesis

Compare evidence, identify recurring themes and test emerging hypotheses.

03

Publish and test

Translate research into shorter ideas on LinkedIn and longer-form thinking on Substack.

04

Develop the book

Use the accumulated research and feedback to build a structured practitioner guide.

05 · Emerging thesis

AI potential is not
the same as AI value

“Access to AI creates potential. The enabling system determines whether that potential becomes repeatable value or repeatable risk.”

01
Direction
Strategic ambition, value thesis and workflow prioritisation
02
Foundations
Data, knowledge and technology architecture
03
Operating System
Governance, risk, decision rights and organisational ownership
04
Adoption & Value Creation
Ways of working, incentives, measurement and scaling
Four reinforcing areas. Each depends on the others; none works as a standalone checklist item.
06 · Current outputs

Where the thinking lives today

Marina working on a laptop in a café
Research and writing in progress
01LinkedInShort-form ideas and practitioner discussion
02SubstackLonger-form analysis on AI, strategy and consulting
03BookThe AI-Powered Strategy for Consulting (in development)
3,700+
LinkedIn followers
50,000+
impressions
in the last 90 days
750+
engagements
in the last 90 days
07 · Capabilities demonstrated

Research synthesis

Turning a broad evidence base into coherent themes and frameworks.

Strategic thinking

Connecting technology change with business models, operating systems and value creation.

AI-enabled ways of working

Using AI as part of the research, writing and project workflow while retaining human judgement.

Thought leadership

Developing and testing a distinctive practitioner point of view across multiple formats.

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