STRATEGY · TRANSFORMATION · AI

Turning complex problems into practical business value

Strategy ConsultantAI & InnovationWriterEntrepreneur

Helping leadership teams and investors navigate complex decisions and deliver measurable results

Portrait of Marina Moncayola
Marina Moncayola, seated portrait
About

Strategy by background. Builder by mindset

For more than a decade I’ve worked across strategy, transformation, due diligence and value creation, helping leadership teams and investors make complex decisions and turn them into measurable results.

Today, I combine strategy experience with hands-on work in AI, writing and venture building. My focus is practical: turning new ideas into clearer decisions, better ways of working and measurable outcomes.

Experience includes
KPMG·ISG·Ferrovial·EY
10+ years
Strategy & transformation
Imperial MBA
Distinction · Top 15%
AI & Innovation
Founderz × Microsoft
International
UK · Spain · Europe · APAC
Selected work

Work that moved decisions

Selected work across investor strategy, executive transformation, growth, thought leadership and venture building.

01
African-based venture

$100m+ financing secured

Contributed to the equity story, strategic narrative, investor materials and investor prioritisation for an African-based venture.

StrategyInvestor positioningValue creation
Read case study →
Outcome
$100m+
sustainable financing secured
02
IBEX35 multinational

Executive strategy programme

Co-designed and delivered an executive programme on sustainability strategy for the Board and senior leadership of an IBEX35 multinational.

StrategyExecutive learningTransformation
Read case study →
Outcome
50+
Board, C-suite and senior management participants
40+
senior consultants trained
03
Global construction business

Construction growth strategy

Supported the launch of a new sustainable-construction proposition for a global construction business.

Growth strategyMarket positioningTransformation
Read case study →
Outcome
Multimillion-pound
pipeline of S&P 500 client opportunities identified and developed
Writing, leadership & ventures
04In development

The AI-Powered Strategy for Consulting

Practitioner guide to redesigning consulting work and building the enabling system for the age of AI.

Book · AI & InnovationCase study →
05Imperial College London

Imperial leadership

Led societal-engagement initiatives across a 2,000+ student community.

Dean’s Community Award 2022Case study →
06In development

Mat & Dance

Building an early-stage movement and wellbeing concept for professional women, combining Pilates, dance and yoga with structured learning and community.

Entrepreneurship · Proposition design · Community buildingCase study →
Expertise

Where I add the most value

Five areas, from setting direction to delivery, with AI increasingly cutting across each.

01

Strategy & Growth

Corporate strategyGrowth strategyMarket assessmentBusiness model developmentStrategic planning
02

Deals & Value Creation

Due diligenceInvestment assessmentValue creation planningInvestor positioningFinancial and strategic analysis
03

Transformation & Operating Models

Business transformationOperating model designProcess improvementGovernance and decision rightsPerformance management
04

AI & Innovation

AI strategyAI-enabled agent designAdoption and implementationInnovation strategyWorkshops for AI users
05

Leadership & Capability Building

Executive communicationTraining and facilitationTeam leadershipCommunity buildingStakeholder engagement
Marina speaking and facilitating a professional session in Madrid
Marina at South Summit Madrid
South Summit, Madrid · 2026
Insights

Insights on AI, strategy and consulting

I research how AI is changing strategy work, and write about what organisations need to turn experimentation into practical business value.

3,700+
LinkedIn followers
50,000+
impressions
in the last 90 days
750+
engagements
in the last 90 days
Background

Credentials & leadership

Education, training and communities that complement client work.

01

Leadership

VP of Societal Engagement
Imperial College Business School
2,000+ students represented
Dean’s Community Award 2022
Imperial alumni network in Spain
Started the network · Organising events in Madrid
Explore case study →
02

Education

Imperial MBA
Distinction · Top 15%
UPF MSc
1st Honours
UAM Law & Business
Double Degree · 1st Honours
03

Professional training

AI & Innovation
Founderz × Microsoft
Generative AI for Executives
AWS
ESG Transformation
Cambridge Judge
ISO 27001 Lead Auditor
BSI
04

Professional communities

Nova Executives
Imperial MBA Women Network
Women in Tech
Women in Business Spain
WiB from Talentum
Forté Foundation
SheAI
Contact

Let’s turn a complex question into a practical plan

Open to opportunities and collaborations

Interested in conversations around strategy, AI and innovation, as well as selected writing, speaking, teaching and mentoring opportunities.

Marina with the City of London skyline and the Gherkin
Open to opportunities and collaborations

Interested in conversations around strategy, AI and innovation, as well as selected writing, speaking, teaching and mentoring opportunities.

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